AI Apps, Tools & Systems
Built for Real Businesses.
From my own Growth OS app to custom Command Centres built for clients — every build on this page runs in production, solves a real problem, and proves the framework works. This is what it looks like when strategy meets implementation.
Most coaches talk about systems. I run on them.
Apps I've Built
Tools built by me, for entrepreneurs and business operators. The A&E App is free to try today. The others are live or launching soon.
Automate & Elevate App
Your Growth OS in one workspace. The A&E App gives entrepreneurs a structured system for building and managing the 7 core systems of a scaling business — guided by the Automate & Elevate framework. Map your customer journey, plan your automations, track your KPIs, and always know what to build next. Start free, upgrade when you're ready.
AI Social Content App
Create, manage, and schedule social content powered by AI — with a native HighLevel integration that keeps your content engine connected to your CRM and automations. Built for business owners who want consistent content without the chaos.
The Agency Command Centre
Two fully custom Airtable Interfaces running four active businesses — cross-company project management, OKR tracking, budgets, campaigns, and an AI-powered content and marketing system for an ecommerce brand. Built by me, stress-tested on my own businesses first.
My Respite Care
A custom respite care operations platform — shift sign-in and sign-out, case notes, care plans, and a client portal, all in one Canadian-hosted app. Built and owned by Monique Morrison.
Built for Clients
These aren't testimonials. They're system showcases — real builds for real businesses that show what's possible when strategy meets implementation.
Student Retention Specialists — Lead Tracking & Enrollment Intelligence Platform
SRS is a lead generation agency in the education space. When we connected — through a mastermind referral — they were HighLevel users who had cycled through contractors without finding anyone who truly understood their workflow. What started as a diagnostic engagement became a full Command Centre build.
- Started with a CRM audit and cleanup inside HighLevel — diagnosing what was broken and why previous contractors had fallen short
- Built a custom lead tracking dashboard in Airtable to replace manual Google Sheets tracking across multiple school clients
- Evolved into a full vibe-coded web app with deep HighLevel webhook integration, real-time lead syncing, and multi-school pipeline visibility
- Now tracking lead movement through enrollment stages, conversion rates across schools, and handoff performance — reporting that didn't exist before
FocalPoint Coaching — Webinar & Affiliate Automation System
FocalPoint Coaching, co-founded by renowned author Brian Tracy, needed to modernize a lead generation process that was manual and fragmented, with webinar follow-up and affiliate tracking happening outside any connected system. We built a custom CRM to run it all — automated webinar lead capture and follow-up, a bespoke affiliate program with proper tracking, and high-converting sales funnels tailored to their coaching programs. The result: a connected system that scaled their lead gen without scaling their workload.
Mass Inbound — Project Management & Billing Automation
Ken Massa's digital marketing agency was scaling fast — and the processes that worked with a small team weren't going to hold up in a pod structure. We built a custom Airtable project management system that transformed how the team tracked work, then layered in a second Airtable base to automate the handoff from project completion to billing. The result: accounting gets clean data automatically, back-and-forth dropped dramatically, and the team has a system that actually scales with them.
"A lot of the things we've done over the last four months have been very beneficial for the new hires and for our processes — because as we scale, what I was doing before would just never work."
Christie's RV — Full Automation Platform
A multi-department RV dealership running a complete custom automation stack — CRM architecture, POS integrations, AI-assisted workflows for customer service, sales, and retention, plus full team training. One of the most comprehensive builds in the portfolio.
DigitalMarketer — ELITE Coach Onboarding & Progress Tracker
Built a custom Airtable app for DigitalMarketer's ELITE coaching program — giving new coaches and members a structured onboarding experience. Members submit required documents, track their progress through the program, and coaches get a clean dashboard of key client data accessible right from a coaching call. No more digging through emails or spreadsheets mid-session.
Want something like this built for your business?
Every build you see here started with a conversation. Some started as a single strategy session. Others as a full custom build or Command Centre. Here's where to begin.
Get a Custom System Built
I design, build, and implement your full system stack — CRM, automations, AI tools, and custom Command Centres — and hand it off ready to run. This is what most of the client builds above started as.
Build It Yourself with the A&E Program
Want to understand and own your systems yourself? The Automate & Elevate program teaches you to build your own Growth OS with live coaching, the same frameworks I use, and a community of business owners doing the same work.