A Six-Year Digital Transformation — Built From the Inside Out
What started as a consulting engagement became one of the most comprehensive long-term partnerships in Monique's portfolio. Over six years, Christie's RV went from disconnected systems and manual processes to a fully integrated operation — built, certified, and run by their own internal team.
A multi-department RV dealership and service centre — sales, rentals, parts, and service all operating under one roof and now under one integrated system.
A Multi-Department Business Running on Disconnected Systems
Christie's RV is not a simple business. Sales, rentals, parts, and service each have their own workflows, their own customer touchpoints, and their own data needs. When Monique first engaged with the team, those departments weren't connected — marketing didn't talk to the CRM, the CRM didn't talk to the POS, and the team was handling inquiries, scheduling, and follow-up manually across all of it.
The opportunity wasn't just to fix individual processes — it was to build a unified digital infrastructure that every department could run on, with a team capable of managing it themselves.
- Disconnected marketing, sales, and service workflows with no unified CRM layer
- Manual customer inquiry handling and service scheduling processes
- No automated lead nurturing or customer retention campaigns
- CRM and POS systems operating independently with no data consistency
- Team reliant on external support for all digital marketing execution
- Custom automation platform integrated with CRM and in-house POS systems
- AI-assisted workflows for inquiries, service scheduling, and follow-up
- Automated marketing campaigns for lead generation and customer nurturing
- API integrations connecting all departments with consistent, clean data
- Internal team certified and capable of running operations independently
An End-to-End AI & Automation Infrastructure
Over six years of iterative implementation, we built a layered infrastructure that touched every part of Christie's RV's customer-facing and internal operations — from the first marketing touchpoint through to post-service follow-up and retention.
Custom Automation Platform
A bespoke automation platform designed and implemented to integrate directly with Christie's existing CRM and in-house POS systems — creating a single source of truth across sales, service, and customer data. Every department now operates from the same information, in real time.
AI-Assisted Customer Service Workflows
AI-powered workflows built to handle customer inquiries, automate service scheduling, and trigger follow-up communications — reducing manual handling and response time across every customer touchpoint. The team spends less time managing logistics and more time building relationships.
Marketing Automation Campaigns
Full-funnel marketing automation built for lead generation and customer nurturing — segmented campaigns that move prospects through the buying journey and keep existing customers engaged across rentals, sales, and service. Built to run without constant manual input.
Advanced API Integrations
Custom API integrations connecting all departments — ensuring operational efficiency, eliminating data silos, and maintaining consistent, accurate information across every system in the business. The CRM and POS systems that were previously islands are now a unified ecosystem.
Building a Team That Owns Their Systems
Technology without capability is a dependency. From day one, the goal was to make Christie's team self-sufficient — not reliant on outside support to run their own marketing and operations.
The Christie's team completed Success with Digital's Digital Marketing Certification Program — a comprehensive training engagement running in parallel with the technical build-out. By the end, they weren't just using the systems Monique built. They owned them.
"Monique has provided me with the necessary skills to be more than successful in my current position. She continually goes above and beyond my expectations during our training and implementation sessions to make sure I understand the topic and methods being taught. I would not be where I am today with our marketing and business procedures without the help from Monique. Her extensive knowledge in all areas of marketing, business processes, customer relations, tools and software is truly astounding."
Chris joined Christie's RV without a deep digital marketing background. Six years later, he's running the full digital operation — managing campaigns, automations, and systems that he helped build. That's what implementation partnership looks like when it's done right.
A Fully Transformed Digital Operation — Run From the Inside.
What started as a consulting engagement became a six-year partnership that fundamentally changed how Christie's RV operates. Every department — marketing, sales, customer service, and retention — runs on systems that were designed specifically for their business and maintained by a team that truly understands them.
AI-assisted workflows eliminated manual handling across inquiries, scheduling, and follow-up.
An internally certified team now runs campaigns, automations, and integrations independently.
API integrations unified CRM and POS data across all departments — one clean source of truth.
A long-term engagement built on trust, results, and systems that continue to evolve.
The Ripple Effect
The success of the Christie's RV digital transformation led directly to further consulting with owner Dave Christie — implementing similar automation strategies for his separate financial advisory business. When systems work, they speak for themselves.
Ready to Build a Digital Operation Your Team Actually Owns?
Let's map out what a long-term transformation could look like for your business.