A Full Webinar Funnel & Affiliate System — Launched for a Global Coaching Brand
FocalPoint Coaching — co-founded by world-renowned author Brian Tracy — had a major webinar opportunity on the horizon and needed a complete implementation partner to make it happen. No automation platform. No affiliate infrastructure. A tight timeline. We delivered all of it.
Co-founded by Brian Tracy — New York Times bestselling author and one of the world's most in-demand speakers, with an audience spanning 80+ countries.
A Global Brand. A Big Webinar. No Automation Infrastructure.
FocalPoint Coaching came to us with a clear goal: launch a full webinar funnel that could capture, nurture, and convert their audience at scale. They had the brand, the content, and the credibility — but no automation platform in place to execute it. They needed someone who could implement HighLevel from scratch and build a complete end-to-end funnel on top of it, fast.
Beyond the webinar funnel itself, there was a second — and equally exciting — opportunity: building a custom affiliate tracking system that would give their coaches a direct revenue-generating opportunity by promoting FocalPoint's programs. This required more than a standard integration. It required a custom Airtable dashboard connected to HighLevel, tracking signups, attendance, and revenue across every coach and every participant.
No automation software in place
FocalPoint had no CRM or automation platform. The first step was implementing HighLevel as the foundation everything else would be built on.
A full webinar system needed fast
Registration, reminders, replay pages, post-event nurture, and sales funnels mapped to their specific programs — all needed to be built and live quickly.
A new revenue stream for their coaches
A custom affiliate tracking dashboard in Airtable, integrated with HighLevel, to give FocalPoint's coaches a trackable, revenue-generating opportunity for every program they promoted.
From Zero to a Fully Integrated Revenue Engine
We didn't just build a funnel — we built the entire operating infrastructure behind it. Starting with a fresh HighLevel setup, we built upward: webinar automation, custom sales funnels, and a proprietary affiliate tracking system that no off-the-shelf tool could have delivered.
HighLevel CRM Implementation
Set up HighLevel from scratch as FocalPoint's automation platform — configuring pipelines, contact records, tagging structure, and the workflow architecture that everything else would run on. This wasn't a plug-and-play install; it was a purpose-built setup designed around their specific programs and buyer journey.
End-to-End Webinar Funnel
Built the complete webinar funnel — registration pages, confirmation sequences, reminder automations, live event follow-up, and post-webinar replay flows. Every touchpoint automated, every lead captured, every follow-up triggered without manual effort from the FocalPoint team.
Custom Airtable Affiliate Tracking Dashboard
Built a custom Airtable base purpose-designed as an affiliate tracking dashboard — integrated directly with HighLevel. FocalPoint's coaches could promote programs and track their own signups, attendance figures, and revenue in real time. This gave their entire coaching network a new, measurable income stream and gave FocalPoint visibility into performance across every affiliate.
High-Converting Sales Funnels
Custom funnel flows mapped precisely to FocalPoint's coaching programs and buyer journey — designed to move the right people from webinar attendee to enrolled client. Each funnel was tailored to the specific program being promoted, not recycled from a generic template.
"The affiliate dashboard wasn't just a tracking tool — it was a new revenue channel for FocalPoint's entire coaching network. Every coach could see exactly what they were generating, in real time."
By connecting Airtable's flexibility with HighLevel's automation engine, we built something no native integration could have delivered — a purpose-built affiliate intelligence layer that gave both coaches and leadership the visibility they needed.
The Actual Assets Built
From webinar registration pages to post-webinar replay funnels and course upsell flows — a snapshot of the real deliverables built for FocalPoint inside HighLevel.
Elizabeth Harvey — FocalPoint Coaching
"We pulled it off at the last minute — literally the 11th hour — and she totally came through. Highly recommend working with Success with Digital."
FocalPoint came with an ambitious scope and a tight window. What made this engagement work wasn't just technical execution — it was the ability to assess the full picture quickly, prioritize ruthlessly, and deliver a complete, connected system under real deadline pressure. The webinar went live. The affiliate dashboard went live. Every coach had visibility into their revenue from day one.
A New Platform. A Revenue Engine. A Coaching Network Activated.
The engagement delivered more than a funnel. It gave FocalPoint a complete automation infrastructure they didn't have before, a new revenue stream for their coaches, and the confidence that ambitious projects can be executed quickly without sacrificing quality.
Every FocalPoint coach gained a trackable, real-time revenue stream tied directly to their promotional activity.
Fully automated webinar flows captured and nurtured every registrant without manual effort from the team.
From zero automation to a fully running HighLevel environment — the team gained capacity immediately.
The Airtable affiliate dashboard — integrated with HighLevel — tracked signups, attendance, and revenue across all coaches and participants in real time. It was purpose-built for FocalPoint's specific structure and couldn't have been replicated with any off-the-shelf affiliate tool.
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