The Points-Based System was created by a gentleman named Paul Roetzer. The system is based on value-based marketing, and it's not tied to hourly billing.

What we did was create a services menu for clients who have gone through our training and education program. Once they are trained, they can then use the Points-Based System to get services from our agency.

With this system, clients are given an allotment of points that they can use to purchase services from our menu. They work with a project manager to decide how they want to spend their points. We still have a promotional calendar and a plan in place, but it is more fluid and allows for flexibility.

One of the benefits of this system is that it helps to stop scope creep, which is when clients request more and more services outside of what was originally agreed upon. It also makes it easier for our team to upsell because they're not talking about money, they're talking about points. And it makes it easier for clients to get the help they need, especially when we're doing education.

Overall, I believe that the Points-Based System with training is the perfect setup for a "done with you" approach. It allows clients to utilize their strengths, and then we come in and fill the gap.

If you're interested in learning more about the Points-Based System, you can check out the course that we took on Paul Roetzer's website at PR2020.com/point-pricing-sample.

Thank you for reading and I hope this system can be helpful for your business too! If you're interesting in learning more about how I implemented this in my agency watch my Traffic & Conversion Summit presentation and see how I was able to grow my revenue by 35% in one year.